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Chapman Scottsdale Hyundai presents the Hyundai Veloster Concept

Hyundai Veloster Concept

Hyundai has finally introduced its intriguing three-door coupe at the 2011 North American International Auto Show (NAIAS 2011). During the company’s press release, the South Korean car manufacturer company reveal to the audience a grand twist that nobody would have expected. The Hyundai Veloster has four doors: One on the driver side, two on the passenger side, and the last one at the back.

Certainly not your typical coupe, The Hyundai Veloster differentiates itself through its unique configuration. The Hyundai Veloster, deriving its name from the combination of the words”velocity” and “roadster”, is a glass-roofed hatchback car borrowing its platform from the Hyundai Accent and Hyundai Elantra. It is the third in a series of cars styled by the company at its Namyang Design Center in Hwaseong, Korea.

First intoduced at the 2007 Seoul motor show, the Veloster concept car slid quietly off sale in 2009.
Taking inspiration from original version, the unveiled Hyundai Veloster captures the spirit of the original concept at the same time as representing Hyundai’s new thinking in 2011.

Inspired by Hyundai’s ‘fluidic sculpture’ form language, the Veloster has a distinctive black A-pillars, giving it a striking appearance, set above unique character lines in the bodywork. Hyundai’s signature hexagonal front grille, bonnet scoop details, athletic wheel arches and wraparound headlights provide the Veloster with an assertive form at the front and side.

According to carmagazine.com.uk, the architecture of the new Veloster is taken from the Hyundai i30. “It’s front-wheel drive, and will feature engines such as Hyundai’s new downsized 1.6 direct-injection petrol turbo. A twin-clutch transmission – Hyundai’s first – is also available,” said the website.

Senior Vice President and COO of Hyundai Motor Europe Allan Rushforth has pitched in his sales talk earlier. “The new Veloster goes a long way to solving the inherent compromise of traditional coupe design, which sacrifices comfort and convenience for style. This exciting car offers progressive buyers a sleek and distinctive design in an innovative three-door coupe form that provides practicality as well as driving pleasure. The Veloster embodies the evolution of the Hyundai brand in Europe: it’s our latest model to offer great looks in a thoughtfully-conceived package, and still has the well-established Hyundai characteristics of quality, safety and efficiency. We expect it to attract new customers to the brand when it reaches the European market later this year,” Rushforth concluded.

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